Our Founder’s Story

A Memory Made in Gold

I’m Amisha Patel, founder of Tiny Facets, and I believe life’s biggest moments often come in the smallest packages.

I grew up in a family closely connected to jewellery and diamonds. From an early age, I saw how a simple piece of jewellery could become a lasting reminder of a birth, a first birthday, a family celebration, or a gift chosen simply out of love.

Jewellery was never just something we wore. It carried a memory.

As a graduate jewellery designer with experience in diamond manufacturing, I learned to appreciate the craftsmanship, patience, and attention to detail behind every fine piece. But it was motherhood that gave jewellery a much deeper meaning for me.

Watching my son grow faster than I ever imagined made me realise how precious childhood truly is. One day, he was holding my finger with his tiny hand. Before I realised it, that little hand had grown bigger. A first birthday became a photograph, and the little moments that once felt ordinary slowly became precious memories.

I wanted to create something that could hold on to those memories. Something small, meaningful, and lasting.

Motherhood also made me look at kids’ gold jewellery differently. I did not want children to wear pieces that felt oversized, uncomfortable, or too grown-up. I wanted to create jewellery that felt playful and refined, while still being thoughtfully made for a child.

Something a child could wear with joy.

Something a parent could hold close for years.

In a world where toys are often outgrown, broken, or forgotten, I wanted to create something different. Something that would stay.

That feeling became Tiny Facets.

Every piece we create is designed to carry a little of childhood’s innocence, along with the care and craftsmanship of fine jewellery. From tiny earrings and bracelets to pendants, rings, necklaces, and nazariya pieces, each design is made to celebrate the moments families never want to forget.

Because children may outgrow their toys.

A favourite dress may be worn only a few times.

But a tiny piece of gold can carry their story for years.

To me, Tiny Facets is not simply jewellery for children.

It is a memory made in gold.